How It Works

How V.E.R.A. verification works.

Verification starts with identity, then moves through the business information and credentials submitted for review.

1

Identity

Upload a government-issued ID.

Verification begins with a driver’s license or another accepted government-issued identity document.

The document is used to establish the identity baseline for the verification record.

Identity documents are private and are not displayed on the public Trust Profile.
2

Identity Baseline

Key identity information is extracted.

Relevant information from the identity document is extracted and organized for the verification record.

Legal name Used for identity matching
Issuing jurisdiction State or issuing authority
Expiration Used to confirm document validity
Other needed fields Only when relevant to verification
3

Business Information

Add the business being verified.

The applicant provides the business information that should be connected to the verification record.

Business name

Business registration information

Business address or service location when applicable

Other identifying business information required for review

4

Credentials

Upload the credentials you want verified.

Additional documents can be submitted based on the business and services being offered.

Business registration
Professional licenses
Trade licenses
Insurance
Bonds
Certifications
5

Comparison

Submitted information is compared.

Information from later documents is compared against the identity and business baseline already established in the verification record.

Identity name Compared
Business name Compared
License or policy information Reviewed
Expiration dates Reviewed
Conflicting information Flagged
6

Review

Unclear or mismatched items are reviewed.

Automated document analysis can organize information and flag possible matches or discrepancies, but uncertain items are sent for additional review.

Match

Information is consistent.

Needs Review

Additional review is required.

Mismatch

Submitted information does not match.

7

Trust Profile

Approved information is published.

Once reviewed and approved, the verified items are displayed on the business’s public V.E.R.A. Trust Profile.

Business Identity Verified
Business Registration Verified
Insurance Verified
License Verified
Learn about Trust Profiles →
8

Badge

The badge points to the live record.

A V.E.R.A. badge can link directly to the business’s Trust Profile. Anyone viewing the badge can open the profile to check the current status.

V.E.R.A. Verification Badge
Live verification

The Trust Profile remains the source of truth for the current status.

9

Ongoing Status

Expiration and renewal information stays attached to the record.

Credentials with expiration dates can be updated as they approach renewal or expire.

Verified Renewal Due Expired

Start a verification.

Begin with the identity step, then add the business information and credentials you want reviewed.

V.E.R.A. verifies specific information and credentials. Verification does not guarantee workmanship, character, safety, or service outcomes.

Scroll to Top