Verification Standards
What V.E.R.A. verifies.
V.E.R.A. verifies specific information and credentials. Each item is reviewed separately and displayed according to its own status.
Core Standard
A V.E.R.A. verification applies only to what was actually reviewed.
A business may have several credentials listed on its Trust Profile. Each credential receives its own review and status.
V.E.R.A. does not treat one verified item as proof that every claim made by the business is verified.
Identity
Identity verification begins with government-issued identification.
The applicant submits a driver’s license or another accepted government-issued identity document.
Business Registration
Business registration is checked against the claimed business identity.
Registration records can be reviewed to confirm that the business exists under the name and jurisdiction claimed by the applicant.
Legal business name
Registration or filing number when applicable
State or jurisdiction
Current registration status when available
Licenses
Licenses are reviewed according to the issuing authority.
Professional, occupational, contractor, trade, or other applicable licenses may be reviewed when the business claims to hold them.
License holder or business name
License number
Issuing authority
Status and expiration when available
Insurance
Insurance verification applies to the submitted policy information.
A certificate of insurance or other acceptable supporting record can be reviewed against the identity and business information already on file.
Named insured
Business name when listed
Insurer and policy information
Effective and expiration dates
Bonds
Bond information is reviewed against the business record.
When a bond applies, the supporting record can be reviewed for the business name, issuing company, bond number, and applicable dates.
Certifications
Certifications are reviewed according to the organization that issued them.
Industry and professional certifications may be verified when an appropriate supporting record or issuing source is available.
Status Definitions
How verification statuses are displayed.
Verified
The listed item was reviewed and is currently shown as verified.
Renewal Due
The item is approaching a known renewal or expiration date.
Expired
The verified item has passed its recorded expiration date.
Pending Review
The item has been submitted but has not completed review.
Not Verified
The item is not currently verified by V.E.R.A.
Verification Sources
The source depends on the credential.
Verification methods can vary by credential type and jurisdiction.
State, county, local, or federal registration and licensing sources.
Professional boards, credentialing organizations, and licensing agencies.
Identity documents, certificates, policies, bonds, and supporting records.
Human review may be used when information is incomplete or inconsistent.
Important
What “Verified” does not mean.
Verification does not guarantee the quality of future services.
Verification is not a general statement about trustworthiness or character.
Verification does not guarantee that every future interaction will be safe.
Credentials can expire, change, be suspended, or require renewal.
Public Record
The Trust Profile is the current source of verification status.
A badge, screenshot, printed copy, or previously issued verification should not be treated as the current status by itself.
Open the live Trust Profile to see what is currently verified.
Learn About Verified Profiles →